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Spain's jamon conquers China

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The world's top pork consumer, China, has started getting a serious taste for Spain's world-famous jamon which is sold there as a luxury product.

Jabugo, Spain

THE aroma is so extraordinary it's like "a punch in your mouth", says Luqi Wu, one of several Chinese businessmen standing in a cellar in south-western Spain surrounded by thousands of hanging ham legs.

While he samples the product, three of his colleagues learn to

sentifi.com

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