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Starbucks sets its own course in pricing

Starbucks has been growing rapidly and profitably, expanding while calibrating revenues and expenses.

New York

STARBUCKS isn't the place to go for cheap coffee. It is selling an experience, not a commodity.

That approach has been immensely successful, drawing in millions of customers and propelling Starbucks stock to stellar returns. But the company's strategy has created an odd...

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