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Starbucks to take on Italy's coffee culture

When the global giant opens its first store next year in Milan, it will be challenged by smaller local chains

"Starbucks history is directly linked to the way the Italians created and executed the perfect shot of espresso," Mr Schultz said in the company's announcement on the Milan opening.


ITALY, home of the world's most sophisticated espresso drinkers, will get its first taste of Starbucks coffee shops next year. They will look very familiar to the locals.

On a recent afternoon in Milan, all four floors of the flagship store of the Italian chain Arnold Coffee...

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