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Struggling Xiaomi bets on smart rice cookers

Beyond smartphones, the unicorn is investing in hardware startups and selling various devices

The gadgets in Xiaomi's stores can be operated from its smartphones and are typically priced near the low range of competing products. A couple of years ago, Xiaomi was China's top smartphone seller, but its dominance in smartphones has proved fleeting.

New York

ON a recent afternoon in northern Beijing, Chinese 20-somethings lean over a long blond-wood table in a retail store, examining colourful smartphones and fitness bands. The white walls and spare space recall an Apple Store, but on display is a wider, and more curious, range of...