You are here

Superdry's stronger-than-expected sales boosts shares

Q1 revenue down 24.1%; store sales down 58.1%, e-commerce sales up 93.2%

Superdry stores were shuttered in the coronavirus lockdown but some 95% have now reopened.


BRITISH fashion retailer Superdry traded ahead of expectations in the latest quarter and has boosted its liquidity with a new £70 million (S$125 million) lending facility to get it through the Covid-19 crisis, sending its shares higher. The stock was up 15 per cent at 0748 GMT, paring 2020 losses to 73 per cent.

Superdry, which sells sweatshirts, hoodies and jackets adorned with Japanese text, said that while trading in the 13 weeks to July 25, its fiscal first quarter, was materially impacted by the crisis, the 24.1 per cent fall in group revenue was better than its initial expectations.

The group's stores were shuttered in the coronavirus lockdown but some 95 per cent have now reopened. Q1 store revenue fell 58.1 per cent, while wholesale revenue was down 31 per cent. However, e-commerce made up some of the shortfall with revenue growth of 93.2 per cent. "Trading in stores is much better than we had expected and the growth delivered in e-commerce... in Q1 is very much ahead of the +7 per cent in Q4," analysts at Liberum said.

Last month, bigger rival Next raised its profit forecast after its quarterly sales fall was also less than feared as Britain emerged from lockdown. Superdry said the asset-backed lending facility was agreed with its existing lenders HSBC and BNP Paribas and runs to January 2023.

Your feedback is important to us

Tell us what you think. Email us at

As at Aug 6, Superdry had net cash of £57.8 million on its balance sheet. "The actions we have taken to date have greatly strengthened our cash position, which together with our new ABL Facility, give us the flexibility to execute our current plans and to secure our recovery," said co-founder and CEO Julian Dunkerton. REUTERS

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to