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The secret to building timeless brands? Evolution, says new WFA chief

Technology can increase the impact of marketing, addss new World Federation of Advertisers president Raja Rajamannar

"For companies looking to enter into sports marketing, it's important to remember that sponsorships are not about splashing a brand name across the venue or TV to increase visibility. Rather, it's about actually engaging with sports fans and audiences with meaningful experiences,"says Mr Rajamannar.


THE fact that consumers all over the world are plugged in to their mobile devices and social media platforms around the clock has opened up a "completely new playground" for marketers and advertisers.

"Technology, when used wisely, can really enhance, evolve and increase...

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