You are here

The Thai rocker-turned-drinks mogul energising English football

Aed Carabao's firm has ploughed cash into the game, hoping for a fast-track to global brand recognition

"English people are very focused on football. They didn't know us before but people are talking about the brand now," says Yuenyong Opakul aka Aed Carabao.


THIS Sunday in London, an ageing Thai rock star with hooped earrings, signature bandana and a wispy moustache will be at the home of English football to present the Carabao Cup to either Arsenal or Manchester City.

His prominence will baffle many football fans, not to...

Market voices on: