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Toy sellers face pressure over gender-specific labels

But there seems to be a lack of consensus about the best way to avoid stereotyping

At Toys R Us, the world's largest toy chain, brick-and-mortar stores are now organised by category, such as bicycles, dolls or construction sets, and not by gender.


SARAH Halzack Erin Davis would be thrilled if her three-year-old daughter did not like pink.

But on a rainy December morning at a Target store in the District, she is pushing through the toy aisles a cart full of Christmas gifts that includes a US$5.99 pink sled. "My...