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Twitter activity matches TV viewers' engagement: study

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Twitter routinely promotes data about the volume of tweets around television special events like the Academy Awards last month.

New York

TWITTER might not be a window into the soul, but it does provide a clear view into what grabs our attention on television, according to new research being published this week.

Nielsen, the data company best known for its TV ratings, hooked up about 300 people to brain...

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