You are here

US casual-dining restaurants simplify menus to focus on strengths

The struggling Red Lobster last month cut nine items to focus on seafood.


CASUAL-DINING restaurants, long known for boasting tome-like menus to appeal to a broad range of customers, are narrowing their offerings to focus on the cuisines they do best.

Red Lobster recently axed tortilla soup, while Chili's got rid of pizzas. Olive Garden, meanwhile...

Market voices on: