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US shoppers using mobile devices in-store to browse, research

Despite surge in traffic to retailers' websites from smartphones, customers still prefer to buy products in a physical store

For all the time shoppers spend swiping and tapping on their phones, they still aren't especially willing to make purchases on them.


GAMESTOP has no doubt that mobile devices have changed the way its customers shop. Smartphones and tablets now account for up to 68 per cent of the traffic to the video-game chain's website, where customers are frequently browsing products and looking up trade-in values for...

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