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Virtual reality will be next frontier for advertising industry

But there is no consensus yet on what sort of content will work on the platform

As more devices come to market with the aim of making virtual reality more commonplace, advertisers and agencies hope virtual reality will be the next great medium for persuading consumers to buy stuff.

New York

EVEN in virtual reality, it seems, there will be no escape from advertising.

The Oculus Rift, which is owned by Facebook, won't be available until early next year, but many of the two billion consumers worldwide who own smartphones can try out virtual reality on the cheap...