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Walmart turns to goods of at least US$10 to turn its e-commerce around

But the move carries significant risk for the company if bargain hunters reject the new strategy and seek lower-priced merchandise elsewhere

Fri, Feb 09, 2018 - 5:50 AM

Walmart's directive to suppliers marks a shift in strategy. The retailer for years has squeezed them for pennies to drive the lowest prices for shoppers, both online and at its brick-and-mortar stores. This new emphasis comes after the retailer is striving to make its online business more competitive.

PHOTO: REUTERS

New York

WALMART Inc is asking vendors to supply it with more merchandise priced at US$10 and up, as part of a major push to finally turn a profit at its online business, according to four people with knowledge of the matter.

The new focus at the world's largest retailer is on dry...