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Why bigger is not better for retail

Stores such as Sears, Walmart, Target, Macy's and Nordstrom are banking on smaller, more focused areas

Sales at smaller-format stores, such as Sears' Fair Oaks Mall in Northern Virginia, are projected to grow 3.9 per cent annually until 2022, outpacing 0.8 per cent sales growth for its bigger counterparts.


WITH holiday shopping in full swing, Sears decided it was time to host a "grand reopening" for its department store at Fair Oaks Mall in Northern Virginia, complete with magic shows, jugglers, face painting and free cotton candy.

The biggest change for the decades-old...

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