The Business Times
SUBSCRIBERS

Would you like some booze with your books?

Published Fri, Jun 24, 2016 · 09:50 PM
Share this article.

Washington

WITH the unveiling of a revamped store design on Thursday, Barnes & Noble seems to be betting that the way to its customers' wallets is through their stomachs.

The bookselling behemoth said in a presentation for investors that it will market test four redesigned stores later this year that feature larger café areas offering wine, beer and an expanded food menu, as well as table service. The goal is to boost traffic to the stores and to grow food and beverage sales from just under 10 per cent of the retailer's total sales to a larger pillar of the business.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here