WITH Covid-19 expected to permanently change work culture, The Workplace Accelerator hopes to nurture human resources (HR) tech startups in South-east Asia that can take advantage of present conditions.
The newly-launched accelerator is based in Singapore and comprises a virtual 12-week programme, for seed-stage startups specialising in the following areas: talent acquisition, talent management, productivity and collaboration, HR admin and workforce management.
The accelerator provides access to a network of over 50 HR leaders acting from sectors such as tech, banking and insurance. The startups may also receive a cash investment in their businesses to help them grow towards their Series A round.
The Workplace Accelerator is headed by Daniel Callaghan, chief executive of London-based HR tech firm Veremark and the former Asia-Pacific head of digital innovation and investment at Adecco Group.
“With 55 per cent of the population in South-east Asia now a millennial or younger, they are both expecting and demanding a digital experience at work. The Workplace Accelerator has the potential to help the region’s early-stage ventures shape how the world’s fastest-growing markets work,” Mr Callaghan said.
The Workplace Accelerator’s partners include the Malaysia Digital Economy Corporation (MDEC), South-east Asian tech advisory Vantage Capital Partners, venture firm Unifier Ventures, HR-focused investor Chapman V and Veremark, Mr Callaghan’s firm.
Gopi Ganesalingam, vice-president of MDEC’s global growth acceleration unit, said that the accelerator addresses the new remote-working trend and a contactless approach in hiring, upskilling, communicating and managing employee well-being.
“Malaysian startups have proven their mettle in developing a myriad of tech solutions and we are confident they will play a pivotal role in enabling businesses to adopt a hybrid model of workforce management. As such, we passionately support accelerator programmes that empower our startups,” said Mr Ganesalingam said.
Other partners include HRTechTank, a global HR tech roadshow organiser; hrtech.sg, a marketplace and advisory for HR tech; and slintel.com, marketing tech and data provider for HR tech firms.
Applications for The Workplace Accelerator close on July 31.