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Shopee ups entertainment ante; still favours growth over monetisation

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Shopee ups entertainment ante; still favours growth over monetisation

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Four-year-old e-commerce firm wants to enhance user stickiness amid intense pressure from competition
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Singapore

E-COMMERCE platform Shopee is doubling down on interactive features to boost user stickiness, while monetisation continues to take a back seat over growth for the Singapore-headquartered firm.

On Thursday, Shopee, a unit of New York-listed Sea Group, unveiled a new in-app...