Gelato firm rebrands itself, expands overseas

[SINGAPORE] The coming months herald big changes for homegrown Gelateria Italia.

Firstly, it will rebrand itself as "Casa Italia" to reflect its move to expand its offerings beyond artisanal gelato to include premium coffee.

Secondly, it will sign off on its first overseas franchises within a month, with these outlets being in Indonesia, Malaysia and the Philippines.

The three-year-old company's new name translates to "Italian home". After its first coffee-serving store opens here in August as a franchise,...

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