STB chief aims to grow, anchor Mice events for the long haul

Singapore

THE government wants to bring in the world's top conferences and exhibitions to Singapore, but it's not just a numbers game.

Rather, said Singapore Tourism Board (STB) chief executive Keith Tan, it is far better to see how best to grow and anchor these events here for the long haul, and ensure the foreign delegates themselves have such a memorable experience that they will return - be it for work or leisure - in future.

He cited the biennial Singapore Airshow - the largest aerospace and defence event in Asia - and the annual Shangri-la Dialogue as examples of world-class events that have entrenched themselves in the local Mice (meetings, incentives, conventions and exhibitions) calendar. "Out of every 10 CEOs who come here (for events), hopefully two or three of th…