You are here
A new way of doing business
THE Asia Corporate Excellence & Sustainability Awards (ACES) was held at the Collyer Ballroom, Fairmont Singapore, on Oct 11, 2018.
The fifth edition of the awards gathered together some of South-east Asia's best corporations and most inspirational business leaders in a salute to a more socially conscious way of doing business.
In her comments at the Awards ceremony, Shanggari B, CEO of MORS Group, noted that it was ironic that in the age of technology and increasing automation, the best businesses thrive because of their human leaders.
"As social consciousness grows and begins to affect the way consumers choose and purchase products and services, corporations are realising that paid promotions and big A&P budgets are no longer the only way consumers receive insight on brands and businesses. The insidiousness of social media has ripped away many a marketing facade, and has forced a more transparent way of doing business," she said.
"These are times that have shaped new leaders. The corporate world is undergoing a wardrobe change as expensive suits give way to now iconic grey T-shirts, and petrol-guzzling luxury cars replace more ecologically friendly electric ones.
"Management structures are also slowly changing, with more and more top executives working to prove themselves worthy of their pay cheques, and leading their armies on the ground, as opposed to managing from their lofty offices."
The gala dinner at the Collyer Ballroom, Fairmont Singapore, allowed corporate leaders from around the South-east Asian region to meet one another informally in a relaxed atmosphere with no set business agendas.
A cocktail and canape session beforehand served as an icebreaker for those attending the Awards for the first time.
Committee members of the Awards Council were also on hand to make introductions, helping forge symbiotic business acquaintances, led by the charismatic Hemant K Batra, chairman of the Jury Panel of ACES Awards.
Post-dinner, an intimate after-party was held at Bar Rouge, Swissotel The Stamford, exclusively for award winners. Bar Rouge, situated 71 floors above the buzzing streets of Singapore, offered an unobstructed view of the Marina Bay area, and allowed winners to unwind, and interact with their peers. Winners enjoyed complimentary drinks till 1am, courtesy of MORS Group.