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The most affordable Ferrari coupe is here. What's that? A Roma.

The Roma is in town for a sneak preview, and is on a mission to win new customers for Ferrari. BY LEOW JU-LEN

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The typical Ferrari client is a sportscar fan who wants a powerful car with the looks to match ... ''We still offer that, it's just here we are talking about a line extension that also offers something else.'' Dieter Knechtel, the head of Ferrari's Far East and Middle East operations.

ROMA is its name and conquest is its game. Ferrari's newest car is in town so customers can get a sneak preview of its curves, while they ponder its S$888,000 price tag. The sum excludes optional extras or a certificate of entitlement, which is very much not optional.

Local dealer Ital...

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