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Not off the cuff

OCBC is leveraging on technology to craft innovative products that are more effective in addressing the needs of its customers.

'The organisation is a pioneer in designing and tailoring innovative banking products and services to meet and exceed the needs of customers.' - OCBC head of consumer financial services Singapore and group premier banking Dennis Tan

OCBC's service philosophy is known as CUFFS - which stands for Customer centric, Useful, Fast, Friendly and Simple - and has led it to offer products and services that cater to different life-stages and needs of customers

WHEN OCBC Bank realised that almost nine out of 10 of its customers start a relationship with them by opening an account, it launched a new intelligent account opening system in 2011 to make the process easier and more relevant.

OCBC's customers can now zip through the process in 15...

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