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Transforming dentistry through branding

A pioneer in the use of advertising in the local dentistry sector, Smile Inc now plans to expand its footprint overseas

'These steadfast qualities of Singapore Inc are also well aligned with that of Smile Inc's, and Smile Inc's success today is a validation of the achievements of the former.' - Smile Inc CEO and co-founder Grace Chong-Tan

A VISIT to the dentist is often synonymous with pain and avoided at all costs by most. But this is an experience that Smile Inc has been keen to avoid, carefully calibrating the dental experience for its customers. And this achievement - helping to change the public perception of dentistry in...

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