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Meeting the changing needs of clients

VINCENT WEE speaks to Korea Tourism Organization (Singapore) director Helen Shim about the development of the MICE market in Korea

Ms Shim: 'In the past, the majority of MICE events took place in convention centres. Now, organisers are looking for unique venues for their events'

Memorable setting: Amway China agents attending a large-scale gala dinner at the Yeosu Expo Digital Gallery with a huge ceiling formed by millions of LED lights

BT: There is an increasing trend of many MICE-related companies going to trade fairs all over the world, looking for new venues and destinations. What are your views about the recent changes in the MICE (meetings, incentives, conferences, and exhibitions) industry in Korea?...

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