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Setting new trends

Homegrown Aptitude Real Estate Advisory has scored several notable successes despite being established only in 2011

The remaking of Suntec City Mall has been a huge success, says Mr Chen and the company has managed to score a coup by getting Decathlon to open its first South-east Asia flagship store at the Viva Business Park.

KAGAYAKI Award winner Aptitude Real Estate Advisory is a boutique firm offering integrated real estate advisory services that include investment sales and capital market, business space, retail positioning, hospitality, residential, private equity funds and facilities management.

"With our roots established in Singapore, we aspire to create a new benchmark of service excellence and long-term value for our stakeholders with Asia's real estate industry," says Vince Chen, managing director of Aptitude Real Estate Advisory Pte Ltd.

The company was established in 2011 by highly regarded and experienced real estate specialists from international real estate firms. Mr Chen and his partners have a common belief that there should be a Singapore brand real estate advisory firm with Asia's rising prominence.

"As we share similar beliefs and aspirations, we believe that we have an advantage in assisting local brand names to venture overseas in the real estate business as well," says Mr Chen.

"Adopting a hands-on total commitment approach, our philosophy of dealing with our clients revolves around our core values: the client's experience, objectives and satisfaction being the cornerstone of everything that we do."

Despite the challenging and competitive market conditions, the company was given opportunities to spearhead larger scale real estate projects over the years. Prominent projects that it has been involved in include Illuma, Kallang Leisure Park, Djitsun mall, the re-making of Suntec City, Viva Business Park @ Chai Chee, The Herencia @ Kim Yam, Primz Bizhub, Woodland Horizon, Jackson Square and Loyang Enterprise.

Mr Chen says that in the highly competitive real estate industry in Singapore, the presence of the big five international firms (CBRE, Knight Frank, JLL, Savills and Colliers) made the entrepreneurial journey much harder especially in view of the limited resources.

"When Aptitude just started, we made and submitted several presentations to secure new business mandates. However, due to a lack of resources, we were often sidelined by our bigger peers. However, we persevered and persisted with our creative and innovative approach and we soon started winning over clients.

"Notably, the remaking of Suntec City Mall has been a huge success for both the client and ourselves, where we are able to showcase our capabilities to the best of our abilities and we are also proud that we have created new market trends in Singapore's real estate industry."

Aptitude is now embarking on another project - Viva Business Park, under Viva iTrust. It has managed to score a coup by getting Decathlon to open its first South-east Asia flagship store at the business park and other fitness mix, creating a healthy lifestyle destination for Viva iTrust.

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