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The 30-year history of a supermarket chain


IN 30 years, Sheng Siong has grown from a single 1,650 sq ft outlet in Ang Mo Kio to a mini-empire of 37 stores around the island in Singapore.

The story began in 1985, when CEO Lim Hock Chee's father who owned a pig farm, found that he had excess meat.

Mr Lim, then 24,...

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