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Ahead of the Game

Mindy Tan
Published Tue, Oct 7, 2014 · 05:34 PM
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AS businesses navigate increasingly competitive markets, two key themes stand out in their strategy to get ahead of their rivals − service excellence and innovation. Regardless of the nature of their business, chief executive officers are focused on understanding their customers better, knowing what they want and creating products which meet their customers' specific needs.

As Han Kwee Juan, CEO of Citibank Singapore Ltd, puts it, one of the bank's key aims is …

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