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Following the trail of money

Marketing, administrative and finance expenses can yield insights

Published Sun, Sep 14, 2014 · 10:00 PM
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LAST week, we began analysing the Q3 2013 income statement of sports shoes and casual wear retailer Eratat Lifestyle.

That was the last income statement that it issued before it was suspended early this year for missing a bond interest payment, as well as problems in verifying its cash balances.

Just by analysing segmental revenues, cost of sales, average selling prices and gross profit margins, we could see signs of decline in the company's core business.

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