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Pocky seeks larger bite of snack market with new Indonesia factory

Ezaki Glico’s largest Pocky facility will supply its flagship snack to South-east Asia and North America

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Paige Lim

Paige Lim

Published Mon, Mar 27, 2023 · 05:50 AM
    • Glico's newest Pocky factory in Karawang is its largest worldwide, with a total floor space of 57,000 square metres.
    • Indonesia is Glico's second largest market for confectionary sales in Asia-Pacific.
    • Glico's newest Pocky factory in Karawang is its largest worldwide, with a total floor space of 57,000 square metres. PHOTO: EZAKI GLICO
    • Indonesia is Glico's second largest market for confectionary sales in Asia-Pacific. PHOTO: EZAKI GLICO

    [KARAWANG, INDONESIA] The next box of chocolate or strawberry Pocky snacks you buy might well have been made at the world’s largest Pocky factory in Indonesia.

    The 1.9 trillion rupiah (S$165.8 million) facility opened last November in the manufacturing hub of Karawang, about a two-hour drive from the capital Jakarta.

    Japanese food conglomerate Ezaki Glico chose to produce its signature chocolate-coated pretzel sticks there in order to supply both Indonesian consumers and growing export markets in South-east Asia and North America.

    IndonesiaJapanF&BAseanAsean Business

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