CHINA's fiery Moutai baijiu, distilled from red sorghum grain, has been on investors' radar in recent years, either as a stock or a collectible via aged, special edition bottles. Now, they can...

CHINA's fiery Moutai baijiu, distilled from red sorghum grain, has been on investors' radar in recent years, either as a stock or a collectible via aged, special-edition bottles.

OVER 300 OENOPHILES - from sommeliers to collectors - cheered in unison as French conglomerate LVMH’s Ao Yun was named ‘Best Chinese Red’ at the recent inaugural Wine Pinnacle Awards organised by...

THE phrase "Made in China" may not be what you would expect to hear in the same breath as "award-winning red wine" or sake, but things are changing. With big names like LVMH and Domaines Barons de...

IT may be China's national spirit, but for London bartender Ellie Veale, it's clear from the first swig why baijiu has not caught on overseas.

[LUZHOU, China] It may be China's national spirit, but for London bartender Ellie Veale it's clear from the first swig why baijiu has not caught on overseas.

CHINA'S love of a fiery grain liquor made Kweichow Moutai Co the world's most valuable alcohol distiller, and the company's approach has been to milk that demand for all its worth.