[NEW YORK] In a world with fewer branches, banks will need to rely more heavily on advertising to win market share, according to a study released on Thursday by McKinsey.

NEUROSCIENCE marketing startup NeuroTrend has raised US$1.5 million in seed funding by Trive Ventures. Other investors in the round include angel investors Heliconia Capital chairman Lim How Teck...

AS Asia-Pacific gears up for a digital future with the rapidly increasing penetration of Internet and mobile in the region, marketers are keen to realise the promise of data-driven marketing.

[BEIJING] China's Ele.me, the online food delivery company acquired by Alibaba Group Holding Ltd, will spend one billion yuan (S$201.19 million) each month this summer on subsidies and marketing...