THE THESIS

IN November 2018, South-east Asia-focused venture firm TRIVE led a US$1.5 million seed funding round into NeuroTrend, a market research startup that taps neuroscience.

NEUROSCIENCE marketing startup NeuroTrend has raised US$1.5 million in seed funding by Trive Ventures. Other investors in the round include angel investors Heliconia Capital chairman Lim How Teck and...

ADVERTISERS who are clients of Singapore Press Holdings (SPH) will soon be able to delve deep into the minds of consumers, to see how they tick.