BRAND disloyalty - or brand switching - is the new norm for Singapore consumers, said a new Nielsen report, which found that nearly half of those surveyed said that they are more likely to try new...

TRIBE Accelerator has formed strategic relationships with BMW Group Asia, Intel Corporation and Nielsen for knowledge sharing at the accelerator’s organised industry engagements.

CONSUMER confidence in Singapore rose in the third quarter to its highest level since entering pessimistic territory three years ago, according to the latest Singapore Consumer Confidence Index...

CONSUMER confidence in Singapore rose in the third quarter to its highest level since entering pessimistic territory three years ago, according to the latest Singapore Consumer Confidence Index...

WHILE many may assume that advanced economies in the Asia-Pacific region would be more receptive towards new innovations and technologies, a study by market researcher Nielsen suggests that the...

READERSHIP of Singapore's English dailies has remained stable as growth in digital readers offsets print declines, according to the latest Nielsen Singapore Media Index Report on Wednesday....

READERSHIP of Singapore's English dailies has remained stable as growth in digital readers offsets print declines, according to the latest Nielsen Singapore Media Index Report on Wednesday....