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Data matters, but trust determines value, says new study

Torchbearers represent a unique group that consists of just 9 per cent of surveyed organisations. They have fused data strategy to business strategy, with trust as the plumb line.

IF RAW data is compared in value to crude oil, the data deluge should be akin to a digital tsunami. That is because the entire digital universe is expected to reach 44 zettabytes (one zettabyte is a billion terabytes) in volume by 2020, which means there will be 40 times more bytes than there...