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A big push to lead a healthy lifestyle

Asics making heavy use of technology to reach out to customers amid Covid-19 and recession, says its president and COO

Our goal is simple: to use technology to accelerate our digital integration so that we can keep our audiences inspired, motivated and connected, says Mr Hirota.

THESE are trying times for the global sports industry, with the coronavirus pandemic forcing scores of sporting events to be postponed or, in many cases, cancelled altogether. The days of 50,000 people packing a stadium for a football match or a similar number getting ready to run a marathon are...

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