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After re-branding, FAS wants a bigger slice of sponsorship pie

It will embark on a new initiative that will see at least 50 per cent of all SPL matches streamed "live" on FAS platforms

FAS president Lim Kia Tong (left) and vice-president Edwin Tong presenting the league's new logo at the National Stadium on March 21, which features a red and blue roaring lion - the colours of Singapore and the FAS respectively.


IN SPORT, a quality product inevitably attracts sponsorship dollars.

So the Football Association of Singapore (FAS) has recognised that its main task is to turn the re-branded Singapore Premier League (SPL) into a position of stature, a premier competition.

At the...

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