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THE STEERING COLUMN
Audi's new A4 punches above its weight
From its appearance to its handling and fuel economy, this car is all about more with less
Unlike phoning-it-in type facelifts, the A4 looks so different you'd be forgiven for thinking it's an all-new model. Of all the panels that make up the bodywork, only the bonnet and roof are the same, says exterior design chief Helmut Jung.
Bolzano, Italy
THE premise of"'under-promise and over-deliver" probably sends marketing folk into paroxysms of denied opportunity, but in an era of constant exhibitionism, the old-fashioned way of pleasing clients is more valuable than ever.
Audi's refreshed A4 sedan embodies that...
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