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Charm offensive is what sponsors seek from sports ambassadors

Tue, Oct 09, 2018 - 5:50 AM

Godfrey Robertbtnews@sph.com.sg@BusinessTimes

Joseph Schooling test-driving the electric-powered Toyota i-Road recently. The Olympic gold medallist, an ambassador for several brands, is famous enough to ensure delivery of the purposes and targets for these companies.

PHOTO: CMG

Singapore

IT was way back in the 1960s when former national sprinter and rugby player Natahar Bava was offered a contract to advertise for a balm to help relieve muscle aches. The former athlete, a podium finisher at the 1965 and 1967 South-east Asia Peninsular Games and 1966 Asian Games...

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