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Charm offensive is what sponsors seek from sports ambassadors

Joseph Schooling test-driving the electric-powered Toyota i-Road recently. The Olympic gold medallist, an ambassador for several brands, is famous enough to ensure delivery of the purposes and targets for these companies.


IT was way back in the 1960s when former national sprinter and rugby player Natahar Bava was offered a contract to advertise for a balm to help relieve muscle aches. The former athlete, a podium finisher at the 1965 and 1967 South-east Asia Peninsular Games and 1966 Asian Games...

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