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China's love affair with irresistible Korean TV

Streaming websites, production houses, analysts and politicians are trying to suss out the secret sauce behind Korean TV productions

Korean actress Gianna Jun with her My Love From The Star co-star Kim Soo Hyun. Chinese audiences streamed the TV series more than 2.5 billion times within three months of its December 2013 premiere.


CHINA'S obsession with a South Korean television show about a 400-year-old Harvard-educated alien who falls in love with an arrogant actress reached such a frenzy last year that online streaming companies here began snapping up licensing rights for other South Korean TV programmes...