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Designers bank on diversity on runway to reel in millennials

Generational shift has taken some of the hot air out of many of the industry's old-guard brands

A creation by Italian designer Pierpaolo Piccioli as part of his Fall/Winter 2017-2018 women's ready-to-wear collection for fashion house Valentino during Fashion Week in Paris, France, on March 5.


FASHION, like most everything else, is now seeking to please the millennials - who want experiences, not products, who value design but are suspicious of a sales pitch, who want quality but tend to be cheap.

The last thing millennials are supposed to want is an ostentatious...

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