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Be at the top of your game with data

Data can make or break a company, as can be seen at the recent World Cup 2018 - where even banks got it wrong relying only on data

Stanislav Protassov (second from right) at the announcement of the technology partnership between Acronis and Arsenal Football Club in July 2018. Said Mr Protassov: "Companies are losing data and that's a big problem. Why does that happen? Companies are run by humans, and humans tend to be a little careless. They tend to forget to backup their data."

Acronis True Image (ATI) 2018, a computer backup software. Research has found that as much as 60 per cent of hacked small- and medium-sized firms go out of business after six months because of lack of backup.

BLUNDERS were aplenty during the 2018 Fifa World Cup. Remember how Argentina's goalie Willy Caballero kicked the ball directly to Croatian player Ante Rebic who then scored? How about that marketing campaign by Burger King Russia that offered Russian women millions in roubles and lifetime...

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