The young pros' business model combines selling with crowdfunding
Thu, Oct 09, 2014 - 5:50 AM
Matthieu Mondesert (left) and Benoit Perrot co-founded, along with the former's brother Antoine, Demain Les Vins which, besides selling fine wine, supports one young winemaker every year by organising sponsored sales of rare wines from prestigious wineries, with the benefits going to their protege.
NOT everything related to wine gets better with age, as a young generation of French wine experts can attest. Take Benoit Perrot and brothers Matthieu and Antoine Mondesert, all in their early thirties, who last November founded Demain Les Vins (Tomorrow's Wines).