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Handing over ciggies for a good cause

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The inaugural Give up for Good campaign, the brainchild of local creative agency Up & Up and the Singapore Cancer Society, took place on Dec 3 at Bugis+.

Singapore

THE inaugural Give up for Good campaign, the brainchild of local creative agency Up & Up and the Singapore Cancer Society, took place on Dec 3 at Bugis+. It brought together three key stakeholders - smokers, corporates and cancer patients and their families.

"This is

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