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Hotels go on charm offensive with help from celebrities

Hotels such as Marriott are corralling the star power of big names to give customers unforgettable experiences

Kirsten Dobroth joins a nature photography class with National Geographic photographer Jad Davenport at the Ritz-Carlton, a Marriott hotel, in Avon, Colorado. With competitors nipping at their heels, Marriott and other hotel companies are enticing customers with novel rewards programmes.

New York

WITH competitors such as Airbnb nipping at their heels, hotels are rolling out experiences to their most faithful customers that go far beyond extra nights and room upgrades.

Want to improve your cooking skills? How about a class with a Michelin-starred chef? Or...

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