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How Disney spread Jungle Book fever

It uses social media, stars, merchandise, woos male and Hispanic audiences

Walt Disney Studios used marketing sleight of hand to fill seats on opening weekend and as a result The Jungle Book took in an astounding US$103.6 million in North America.

Most of director Jon Favreau's animals are not cartoonish and cuddly, not by a long shot.

New York

"ALL of this, honestly, is one big magic trick." Those words, spoken by director Jon Favreau, were meant to sum up the technological wizardry on display in his hyper-realistic remake of The Jungle Book, which was largely created with computers. But Mr Favreau could also have been...

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