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Importance of purpose for an organisation

A clear purpose helps a company - whether profit-making or non-profit - navigate the future

As with a house, being the person to create an organisation that works to the benefit of all those connected with - or affected by - it is a terrific way of making something that benefits others as well as you. There are few things more satisfying than being able to say to yourself: 'I built that".

AN INTERESTING study published in the journal JAMA Network Open, recently reported that people with a purpose in life live longer. Anecdotally, that has never been in question. From our own observations, we see that the important thing is not the length of life they achieve but the meaningful...

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