You are here

It ain't just any old whisky, y'hear?

Pappy Van Winkle's aged bourbon can't keep up with consumer demand

Visitors checking out bottles of Pappy Van Winkle bourbon at Buffalo Trace Distillery in Frankfort, Kentucky. Unlike many elusive objects of desire, there is little dispute about the bourbon's high quality.


HUNTING season nears, not only for wild game but the rarer prey of domestic small-batch whisky. In a matter of weeks, the frenzied search for that most American of spirits and elusive of brands will begin anew.

Only 7,500 cases of aged Van Winkle bourbon will ship from a...

Market voices on: