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Japan's sake makers a-rice to lure over wine lovers

Tohoku Sake Terroir Project matches brewers and farmers to develop new products

Foreign sales of sake remain a small portion of total demand. In an attempt to narrow the gap, sake brewers are developing alternative drinks, including a sparkling wine called Awasake.


BREWERY executive Kosuke Kuji brought his best sake to a New York booze showcase 16 years ago, hoping to promote high-end Japanese rice wine to a new generation of sophisticated foreign drinkers. They were a little disappointed.

It was not that sake from his Nanbu-Bijin...

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