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Lingerie brand Aerie features real-sized models in its ads

"Strong, Beautiful, Me" campaign is intended to heighten awareness of the perils of bulimia and other eating disorders

This year, for the first time, Sports Illustrated put a plus-size model, Ashley Graham, on the cover of its annual swimsuit issue. The 28-year-old appeared earlier in a Lane Bryant commercial advertising its lingerie for larger women.

New York

ATTEMPTS to move away from airbrushing in advertising have ebbed and flowed over the last decade, but at a time when even Barbie now comes in petite, tall and curvy, more retailers are turning to authentic-looking women to market their products.

One of them is Aerie, the...

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