Lingerie brand Aerie features real-sized models in its ads
"Strong, Beautiful, Me" campaign is intended to heighten awareness of the perils of bulimia and other eating disorders
Tue, Feb 23, 2016 - 5:50 AM
This year, for the first time, Sports Illustrated put a plus-size model, Ashley Graham, on the cover of its annual swimsuit issue. The 28-year-old appeared earlier in a Lane Bryant commercial advertising its lingerie for larger women.
ATTEMPTS to move away from airbrushing in advertising have ebbed and flowed over the last decade, but at a time when even Barbie now comes in petite, tall and curvy, more retailers are turning to authentic-looking women to market their products.