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Long-dormant Hollywood empire strikes back

The Force Awakens arrives at a time when Hollywood starts to better understand how to use social media to turn consumer interest into a frenzy.

New York

CONVENTIONAL wisdom holds that mass moviegoing is the pastime of another era. The cultural heat emanates from television now. Hollywood only churns out banal sequels and forgettable action films. Netflix is the new multiplex.

Well, the movies just struck back.

In an...

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